Tuesday, 24 March 2015

How Google’s Penguin 3.0 Is Playing Out Across The Web



There’s been a lot of debate about how big or small the latest Penguin 3.0 update was. This post won’t offer a measure, but will assemble the information we’ve gathered and suggest what may happen next.

I believe that the indisputable truth about Google’s updates belongs to Google only, and for all that we know, Penguin 3.0 impacted less than 1% of the English language queries. However, as with anything related to SEO, we can only take what we have and work ourselves out of the dark.

So, whenever big algorithmic changes are made, we gather every bit of information we can, then try to put the pieces together in order to understand what happened and what to expect next.

At my company, AWR, we have recently been performing some studies of our own on the impact of algorithm changes with the development of our latest Google Algorithm Changes tool.